How do I measure up?

My objective this week is to answer a question. Here it is. "Is creativity too hard to measure?" In a word, no. I'm thinking of the previous art teacher at my school. I always assumed that she graded students on effort rather than on their final products. I assumed wrong. She explained to me that she gave the students the tools they would need to create something magnificent and if they couldn't do it, they didn't do well in her class. In my own class, I have given assignments for which creativity was a necessity and have been both pleasantly surprised and very disappointed. There were, after all, obvious solutions that any fool could have come up with. There were also solutions offered that impressed me with how innovative/creative they were. My opinion was and is that the people who gave the obvious solutions simply didn't try very hard and their grades reflected that.
As per usual, I'm put off by the wording of this question. I suppose one could say that any task is "too difficult." Anyone who has seen an infomercial knows that something as simple as squeezing the friggin toothpaste from the tube can pose a challenge for some people, which is why they need a gadget. Observe: http://www.youtube.com/watch?v=ci5r6_la5xo The point is that anyone can tell you about something that they find "too hard", but that doesn't mean they should totally give up on it!
Have you ever played the game Scattergories? Someone rolls a 26ish sided die and the letter that comes up is the one that must be used. Say, for instance, the die lands on the letter S. Each player then has to answer a series of questions using only S words. After a certain amount of time, everyone shares his/her answers and answers that are the same receive zero points. Answers that are original (read:creative) get points. So, there you have it. If a board game company can figure out how to measure creativity, certainly we in the education profession can, too.